Your cup of joe has given itself a wakeup call in the last decade – as one of the largest producers in the world,
much of Indian coffee was exported until recently. However, for a tea-obsessed nation, our younger generation is starting out coffee first; there is also a shift from tea to coffee among the more traditional tea drinkers. For much of our childhood, coffee meant an instant coffee sachet poured over hot water and topped with copious amounts of milk and sugar. With roasted coffee growing in popularity – at home, in cafes, and offices, there is a better alternative. But given that our schedules barely afford us a 5 min coffee break, is this for me? Grab a cup and join us as Cohoma helps you make great coffee, easy!
Like tea, coffee is not water soluble – to make it water soluble (read: instant) coffee is brewed, concentrated, dehydrated, and then dried. This is often a harsh process, impacting taste, flavour and aroma. Now that you know, how do you pick the right coffee?
Everyone talks of ‘premium,’ ‘best quality,’ ‘artisanal’ and more. To start, coffee typically has 2 varieties – Arabica, which is sweeter, smoother, has lower caffeine, and is higher grown / more complex; and Robusta – typically more bitter, has ~2x as much caffeine, more full-bodied and hardier. Now don’t be fooled by tags of ‘100% Arabica’ or ‘Pure Arabica’ – while Gold and Copper are both metals, there is a huge difference! Similarly, you can find poor quality ‘100% arabicas’ and high-quality graded ones (A, AA, etc.) with a huge difference in taste, aroma and body. In addition, coffees can be single origin (i.e. harvested from one region or plantation) or blends i.e. those created by blending beans from different regions / origins. A word on roast profiles: as one goes from a light to a dark roast, brightness (i.e. ‘citrusy’ taste) reduces, mouthfeel and body grow from light to full-bodied, and notes change from more citrus to those of dark chocolate, biscuit. And of course, the closer the
coffee to its roasting date, the more flavorful and aromatic it is.
At Cohoma, we use only AA+ Grade, single origin Arabicas, fresh roasted to order for each customer!
Now that you’ve picked your coffee, time to brew a hot cuppa – water quantity / temperature, grind size (degree of fineness), and pressure all impact your cup. Coffee brews much slower than tea. And often requires equipment like an espresso machine, French press, Moka Pot, and myriad others to make. At Cohoma, we spent months talking to customers and found brew time and effort to be the biggest barrier to adopting a better roasted coffee experience. So, we created our trademarked PureBrew Filter TM – a revolutionary filter that fits on any cup. Add coffee powder (perfectly ground by us before shipping to you), pour hot water through it, and get a fresh brewed cup in <1 min. Add milk / sugar to taste. Wash the filter and reuse again and again. A better cup – as easy as instant! (Ships free with each can of our coffee!) Want some froth in your milk for a cappuccino-style coffee? Use a high-quality automatic milk frother or a manual one for a frothy ‘cappuccino’ at home. [Pro tip: Avoid the freebies; you’ll create ‘milk-foam bubbles’ and not the velvety texture you need]. On-the-go or in office, opt for Cohoma’s single use coffee bags – tear to expose the coffee, fit on a cup, pour water, and enjoy a great cup in a minute.
Why should tea have all the fun? Add some excitement to your coffee with natural-flavour infused coffee from Cohoma such as French Vanilla (with real vanilla bean, not extract / essence), Cinnamon Hazelnut (with Sri Lankan Cinnamon) and Organic Peppermint. For those worried about staying up at night, choose our caffeine- free Colombian Decaf! And once you’re mastered the basics, we’re happy to help you get into as much detail on your coffee, as you’d like!
This paradigm shift toward better quality roasted coffee is sweeping across cafes, hotels, and offices – no more are people content with ‘hot or cold coffee.’ And that’s where Cohoma makes great coffee, easy. Call us in to provide turnkey solutions, including super-automatic coffee machines, curated roasts, menu design and lots more to bring Coffee back into the coffee shop!
Find us in each issue to level up your coffee game. Questions? Text us on 9654392165 and we’ll help you curate
a perfect coffee experience, exactly your way!
